When you look at your online presence, content, and messaging what do you see? Do you see an organized, optimized and targeted presence that sets you apart, has a clear value, and statement? Or does your company's imbroglio keep you awake at night and give you stress headaches? If your answer is closer to the latter, then read on.
Mission Statement
A solid mission statement is where it all starts. It sets a clear goal and direction for your company and ensure that everyone is on the same page. It will fuel corporate communications and marketing messaging with a unified voice.
AIDA
It doesn't matter what tools and tactics you're using for your marketing, take a look at the classic AIDA model to help organize and define the purpose of each. Figure out where each falls in the funnel and then determine how good of a job it's doing on that level and adjust as necessary.
MAD-R
Money, Authority, Desire, and Responde. These four things define a market and when you have a group of people where these attributes are more abundant, then they are considered to be a Target Market. If you haven't defined this yet, then do so. If you have, then take a look at what you're doing and see if it could be reworked to hit that target market better.
SWOT
When was the last time you took an objective look at your Strengths, Weaknesses, Opportunities, and Threats? Take stock of them and check your findings against what your company is doing and just might uncover some hidden stregths or areas you could easily improve and see huge gains from.
When I start with a new client these are the things I look at first. It gives me a clear picture and makes building strategies and tactics so much easier.
-Josh
